CASE STUDY 05 / 10
Pepsi TitanWall Art
Brand at monumental scale — a mural engineered in 3D before a single litre of paint.
KEY VISUAL — MASTER
THE CONCEPT
A titan expression of the brand.
Bottle forms and brand marks reimagined at architectural scale, composed to draw the eye from across the street and hold up at both fifty metres and five.
THE CRAFT
Modelled and lit before it was painted.
Every panel was modelled and lit in 3D to preview shadow, depth and perspective on the real wall, then translated into a production-ready illustration guide for the paint team.
THE IMPACT
A permanent, photographable anchor in the city.
A share-worthy landmark that generated organic social reach and gave the brand a physical presence no media buy expires out of.
SELECTED FRAMES
Finished muralOn site
3D visualizationPre-production
Illustration detailPanel study
On-site contextStreet view
Production guidePaint spec
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