CASE STUDY 04 / 10

Pepsi MealsAR Campaign

Where the meal becomes an interactive playground — pack, phone and reward in one loop.

KEY VISUAL — MASTER

CLIENT

Pepsi-Cola Myanmar

ROLE

Art Director · AR Visualization

YEAR

2022 — 24

DELIVERABLES

Visual identity, 3D assets, AR experience design

THE IDEA

Bridge the physical pack and the phone.

Scan, and the meal comes alive with branded 3D characters, effects and rewards designed to drive participation and resharing straight from the table.

THE BUILD

Identity first, then assets light enough to run anywhere.

I directed the visual identity and modelled and optimised the 3D assets for smooth real-time AR performance across a wide range of devices, including the low-end handsets that make up most of the market.

THE PAYOFF

A digital-physical loop with a tech-forward edge.

Longer engagement time per session and a novel mechanic in a crowded FMCG space, with the AR layer giving the campaign a reason to be shared rather than scrolled past.

SELECTED FRAMES

AR experienceIn-app capture

3D assetReal-time optimised

Pack integrationScan trigger

Reward statesMotion

IdentityCampaign toolkit

NEXT CASE STUDY

Pepsi TitanWall Art

FMCG · Environmental · 2023

05 / 10

← ALL WORK