CASE STUDY 07 / 10
Pepsi TalentDevelopment
A creative platform built for the next generation — credible to a sceptical Gen Z audience, still unmistakably Pepsi.
KEY VISUAL — MASTER
THE BRIEF
Back emerging talent without sounding like a sponsor.
Position Pepsi as a genuine backer of young creators — credible to an audience that can smell a media buy from across the room, while staying on-brand enough to sit beside the rest of the portfolio.
THE LOOK
Energetic colour, expressive type, a system that scales.
A flexible layout system that let the programme run across social, stage and print without losing its identity — the same rules producing a story frame, a poster and a stage backdrop.
THE RESULT
An ownable world for the programme.
A recognisable campaign identity that gave the talent programme a consistent presence across every touchpoint it appeared on.
SELECTED FRAMES
Campaign key visualMaster
Social series9:16
PosterPrint
Event brandingStage
Type systemToolkit
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